The Great Singapore Replay Season 2 (Honoree for The Webby Awards 2020)

Presented by Temasek, The Great Singapore Replay Season 2 (TGSR) is a community-building effort that celebrates Singapore's musical heritage and supports local music talents. This biennial initiative nurtures emerging young musicians by collaborating with established artists and the wider music industry to create original songs that represent Singapore. Supported by major music labels and industry players, TGSR received submissions spanning various genres, languages, styles, and influences.

A panel of experts from Sony Music, Warrior Records, and artists such as Charlie Lim, Joanna Dong, Kelly Pan, Sezairi, and Shabir assessed the submissions. Ten emerging acts were chosen based on their growth potential, talent, musicality, depth of material, character, and personality. These ten acts have created ten new original songs that are inspired by mashups of different times and tunes, showcasing the unique offerings of TGSR.

I collaborated with my UI/UX teammates to come up with the idea of mixing different tunes and genres of music from different eras for the website. Additionally, the user experience journey was carefully thought out in aim to ensure that youths are able to create their mashups with ease.

The overall project turned out to be a huge success – contestants were able to collaborate with their favourite local artistes, and young talents emerged through this campaign, allowing them to unleash their creativity and passion for music.

This project was later presented for Honoree for The Webby Awards 2020 (under Advertising, Media & PR Media & Entertainment 2020 category)

Location: Singapore

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