Cycle & Carriage Digital Campaigns

During my time at Havas Media, I encountered a distinctive array of challenges and creative opportunities while conceptualising digital campaigns for multiple automotive brands under Cycle & Carriage, including Citroën, Kia, Mitsubishi, and DS Automobiles in Singapore.

Considering the distinctiveness of each brand and their specific target audiences, I customised my approach to conceptualisation based on their unique identities and market positions. From crafting captivating social media content to designing focused advertising campaigns, I prioritised the creation of a digital presence for Cycle & Carriage that would truly connect with consumers and foster meaningful engagement.

Location: Singapore

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