Glade: Mall Activation

I had the opportunity to be part of an exciting campaign in Bangkok, Thailand, where we transformed an empty mall atrium into an extraordinary bathroom experience centered around Glade's iconic lavender fragrance. As shoppers embarked on their journey, they were treated to a multi-sensorial experience that included a Photo Booth, an Educational Interactive Screen, a Products Display, a life-sized Redemption Booth, and various engaging In-store Touchpoints. It was truly amazing to witness the transformation of the space and see the shoppers immerse themselves in the captivating world of Glade.

Location: Thailand

*Property of TracyLocke (DDB Singapore)