Red Bird (Kiwi Shoe Care) Activation

I had the privilege of being a part of the highly successful launch of the Red Bird campaign in Shanghai, China. Red Bird is a well-established Kiwi Shoe Care Brand that believes in the importance of having polished shoes as a symbol of respect and pride, whether you're in the office or out on the street. Red Bird aims to transform your #REDSPECT by protecting your kicks and protecting your pride.

During the ideation process, I envisioned technologically-driven ideas and weaved them into in-store touch points, counter display, free-standing display unit (FSDU), including a train station activation which was gamified through the usage of QR codes and filters. These ideas were all based on the objective of conveying to the wider audience that Red Bird ensures they would make a confident statement regardless of the type of shoes they wear.

Location: Shanghai

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