Burger King
Korean Dynamite Social Campaign

Singaporeans have a strong love for all things Korean, from dancing to BTS songs to waiting in line for delicious KBBQ. We are captivated by Korea's vibrant entertainment industry, beauty trends, and food options.

Riding on the popularity of BTS’s single “Dynamite”, Burger King introduced a new menu item - the Korean Dynamite Burger – inspired by beloved Korean flavours that allow consumers to embrace their passions for the Korean culture.

A narrative of a series of social media videos was thought up to promote these newly launched limited-time creations as the perfect accompaniment to K-drama marathons and MV binges.