The event opening will feature an immersive 5D projection experience for the audience.
The animation is about creating puffy wall effects that hydrate the skin and highlight the presenters during their speech.
Where beauty originates
with Belotero® Revive event
Merz Aesthetics® introduced Belotero® Revive in key APAC markets, notably Taiwan, aiming to position it as a leading skin-rejuvenating solution.
The strategy, aptly named ‘Step Zero’, focuses on the emotional aspect of maximising beauty and the functional need of minimising effort. It encourages youths to strip away their perceptions of beauty and remove unnecessary beauty practices in their routine by taking them through an immersive experience which highlights Belotero® Revive’s hydration and revitalisation benefits.
To effectively communicate the messaging behind ‘Step Zero’, I came up with an idea of creating a multi-sensory journey for the launch event in Taipei, emphasising the efficacy of Belotero® Revive. Consisting of a skin analysis corner, a ball pit for photo taking and an art installation which amplifies the brand’s initiative towards sustainability, the activation space features a calm, lagoon-like space decked in aquatic projections and puffy textured walls which convey rejuvenation and hydration, inviting people to strip away their preconceptions and rediscover the meaning of beauty.
The campaign bolstered brand visibility and credibility in the APAC region. Increased social media engagement, broader reach, and positive feedback from the launch event attendees indicated heightened brand recognition.
Location: Taipei
*Property of Weber Shandwick Singapore