‘Going Viral’ Exhibition
(Moderna X Science Centre)

Moderna launched a travelling exhibition named ‘Going Viral’, which aims to inspire the next generation of scientists in Singapore and showcase the positive impact delivered by scientists and healthcare professionals in keeping Singapore healthy throughout the COVID-19 pandemic.

As part of the exhibition, I proposed to create and worked on the narratives of a series of three short animated educational films for Moderna. Featuring an mRNA mascot, the films help visitors understand the science behind mRNA-based vaccines and the power of mRNA technology beyond COVID-19 in a simplified and light-hearted manner. To create further brand awareness, various collaterals featuring the mRNA mascot were disseminated.

The ‘Going Viral’ exhibition will move to various locations such as the Changi Airport, malls, libraries, and other public spaces to educate the wider community on the multifaceted challenges faced during the pandemic, as well as the dangers of misinformation.

Location: Singapore

*Property of Weber Shandwick Singapore