Samsung Digital Appliances
Campaign

In preparation for the annual Samsung Year End 2020 festive drive, I created a captivating viral content with the objective of conveying the client's festive cheers and greetings.

In hopes to bring joy and excitement to households through the power of sound and music, I envisioned Samsung’s range of home appliances as part of an energetic “crew” of sorts, communicating the festive spirit by utilising the their distinct sounds to orchestrate a catchy jingle.

Alongside the jingle, I developed a series of three posters showcasing the entire range of Samsung Home Appliances harmoniously coming together in a formation resembling a Christmas tree.

Location: Singapore

*Property of Cheil Singapore