Honda Winner X
Launch Activation

In conjunction with the launch of Honda's new bike range, called "Winner X," I had the opportunity to pitch some ideas to Honda Vietnam. I devised a comprehensive 360º brand awareness campaign, which includes an exclusive launch event that promises an immersive and unforgettable experience.

To gain access to this event, I came up with a social media led scavenger hunt inspired activity. Participants must ride a 'Winner X' bike and complete the task of taking pictures at designated stations throughout Vietnam sporting the iconic "W" hand gesture – a mnemonic symbolism of brotherhood and camaraderie which the ‘Winner X’ range embodies. Upon finishing all stations, participants will be granted access to the exclusive event, where a range of exciting activities and surprises await them.

In order to generate more excitement and harmoniously correlate to the concept of brotherhood, Game of Thrones actor Kit Harrington, was selected to be the ambassador of “Winner X" bike range.

Location: Vietnam

*Credits to Asatsu-DK