BMW Electromobility
DRIVE WHAT’S NEXT
#BornElectric Campaign

"Step into the world of electromobility with BMW's groundbreaking release of the BMW i series. Inspired by the pioneers' mission to push boundaries and bring forth new possibilities, innovations, and dreams, you can now be a part of driving What's Next in the world. Immerse yourself in BMW i's electric future."

Alongside the key visual I created - a CGI of a futuristic cityscape - I further envisioned ideas to enhance the experience such as potential for events, videos, and even collaborations with popular computer/video games. Imagine getting behind the wheel of a souped-up BMW electric vehicle in your favourite game.

To truly immerse ourselves in the experience, I came up with the idea of having an interactive DJ board on BMW's website. This feature would be populated with electrifying soundtracks created renowned German music producer, Hans Zimmer. These tracks would capture the reactions of BMW's drivers and the essence of electric and hybrid vehicles. Users would also be able to mix these tracks with music from local artists like Jasmine Sokko and DJ Hong, creating unique compositions of their own. The best mixes would then be uploaded to Spotify and compiled into an electrifying playlist for all to enjoy.

This concept allows consumers to truly experience BMW's electric vehicles in a dynamic and electrifying electronic media. It's a chance to be a part of the future, to feel the pulse of innovation, and to embrace the thrilling world of electromobility.

Location: Singapore

*Property of Tribal Singapore