Toshiba: Take It With You Campaign

A life well-lived are made of treasured moments and wonderful experiences that have touched us in our lives. The amazing discoveries of the world when we travel, and the achievements we have made with our friends and colleagues, are valuable possessions that we often keep dear to our hearts. "Living for the moment" becomes a motto in our lives. 

However, these special moments can be eternal.

The campaign, "Take It With You" illustrates the idea of letting consumers KEEP the moments and experiences that matters to them. Through the use of Toshiba's sophisticated Personal Storage Devices that allows them to bring along wherever they are. The devices can store all of their treasured photos, memorable videos, important documents, favourite songs and music videos.

The campaign was expanded to two main advertising platforms, including newspapers and shopping malls (OOH).  Following the success launch in Singapore, the campaign was launched regionally.

Location: Regional

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