A Photo. A Story: Campaign

Photos have an inexplicable knack of pulling at our heartstrings - especially if that photo holds an exceptionally poignant memory. The core concept for this campaign - A Photo. A Story - is to promote the value of printing pictures among the younger generation, and how having a physical or tangible photo is able to evoke a deeper sense of emotion than that of a digital copy. Based on a true story, local celebrity Tosh Rock, from the ‘Ah Boys to Men’ fame, was chosen to star in our 5-part Canon video series.

From conceptualisation to the final production of our video series, my team and I worked closely together to bring across the message that at the end of the day, digital media is not able to fully replace the emotions that a printed photo carries.

Location: Singapore

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