Canon EOS 7D Infographics

When it comes to the technology behind a camera, there are often one too many jargons and terms that your everyday consumer will just not understand. Our task was to break these terms down in a video, and make it easier to comprehend. The biggest challenge we had was determining a way to make it fun and enjoyable to watch, capturing the viewer's attention for the duration of it. 

Instead of your typical TV commercial, we decided to create a light-hearted infographic that made use of illustrations. We felt strongly that if we were to bring that much information to the video, having talents or a live-action video would be far too distracting. Together with an illustrator, the both of us illustrated on a total of 20 pieces of A0 size paper for this short film.

Location: Singapore

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