Canon EOS M5

The Canon EOS M5 camera, designed specially for the professional photographers, are equipped with high speed performance and superior qualities that can shoot up to 9 frames per second with sharp images. To accentuate on the key features of the camera, I have developed the concept to draw its focus on wildlife photographers, breaking away from the mainstream of sports photographers. 

The Wildlife theme campaign of "BIG JOB. Little EOS." depict the challenging work of capturing the beauty of wildlife animals using the compact but high performance EOS M5 camera. Directing the visual for the print advertisement, Singapore's Adventure Photographer Mark Teo is featured holding the EOS M5 camera conveniently as it is excellent as a second camera for quick shots and tight spaces. The campaign launch is completed with the Wildlife theme visual merchandising display constructed at selected Canon's counters. 

Location: Singapore 

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